Brands Are For Real, Even When They’re Not

Brands Are For Real, Even When They’re Not

By: Michael Gold | September 16, 2009

In an eye opening lawsuit filed Tuesday by online entrepreneur Kevin Alderman against Linden Lab, operators of the virtual reality website Second Life, Alderman claims the defendant is allowing other virtual marketers to knock off his firm’s virtual products and infringe upon his intellectual property rights.

“Brands Are For Real, Even When They’re Not”

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Sears Tower, Harley Davidson and Ft Lauderdale’s River House Restaurant

Sears Tower, Harley Davidson and Ft Lauderdale’s River House Restaurant

By: Michael Gold | July 17, 2009

Three disparate articles from the business section of the Miami Herald caught my attention today. Not for their actual content, but for the statement they make, collectively, about the state of brands, and the meaning of branding today.

“Sears Tower, Harley Davidson and Ft Lauderdale’s River House Restaurant”

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