Forest

Corporate Branding

Corporate and Retail Branding

BODY DETAILS

Retail Brand Development and Communications

SERVICES:

Retail brand strategy and positioning, logo design, environmental graphics, sales literature, Web site design, advertising, uniform design, patient intake materials

Our suggestive logotype and slogan (“Take It Off”) helped launch this successful chain of laser hair and tattoo removal clinics. We created a unique and branded experience that followed patients from the reception area through the treatment rooms with posters, staff uniforms, robes, intake forms and signage all designed to reinforce a high-end, professionally expert experience.

NINO SALVAGGIO INTERNATIONAL MARKETPLACE

Brand Communications

SERVICES:

Retail brand strategy, environmental graphics, advertising, loyalty program identity and recruitment, shopper marketing campaigns, departmental branding, digital communications, private label branding and private label portfolio management

For more than 18 years we have worked very closely with this upscale, independent grocery chain in Southeast Michigan. We learned the grocery business from the inside. Our contributions are reflected in the expectations and the experience every shopper who walks through the door.

:10 MINUTE MANICURE

Brand Development and Communications

SERVICES:

Retail logo design, in-store signage and poster campaigns, point of purchase displays, private label branding and packaging, Web site design, franchising literature

This traveler-oriented service expanded quickly to a dozen locations, mostly in airports, using Goldforest’s brand consulting services. In addition to creative concept and execution work, we tracked the inventory of dozens of brand and communication assets developed for each location, maintaining daily contact with client-side marketing and location development teams.

CONSERT SMART GRID UTILITY

Brand Development

SERVICES:

Competitive research, naming, visual identity, slogan, collateral design, Web site design

Our brand strategy and design helped this tech startup exit at very high multiples through a buyout by Toshiba within a few years of launch. The identity communicates an interactive relationship between customers and Consert’s “virtual utility,” optimizing energy consumption using smart meters, appliance controls and a proprietary algorithm. The slogan “Communicate. Control. Conserve.” says it all!

SOMMERS INC. NON-WOVEN FABRICS

Brand Communications

SERVICES:

Restage brand identity, Website, capabilities presentation

After 100 years in the fabric industry, this family business has settled into a profitable niche as applications engineers and distributors. Sommers brings the world’s most advanced non-woven fabric producers to US industrials, providing value added consultation and specification. We created a new visual identity and a “Doable. Done.” campaign to convey Sommers’ ability to address difficult manufacturing issues. The Website features an interactive “laboratory” where customers can start problem-solving with a custom specification tool.

DOHAN BROWN SALUM

Rebranding and Positioning

SERVICES:

Competitive and positioning research, brand strategy, visual identity makeover, slogan, Web site design

This local CPA, boasting a loyal clientele and talented partner roster, needed to establish brand differentiation and a “reason to believe.” Our research revealed insights related to the firm’s reputation for responsiveness and customer service that exceeded levels typical in the sector. Goldforest’s “Small Enough to Care” branding, along with contemporary and colorful design, helped consolidate their market position and attract new clients in a difficult economic period. We also developed a related brand for a sister firm focused on Dodd Frank compliance audits for small cap companies.

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