DIY / Hardware
FRESH. PAINTING “GET SETS” FOR WOMEN
Category research, positioning strategy, brand name and visual identity, package design, trade presentation materials
Category research, repositioning strategy, slogan, design system, package design architecture, design, multilingual copy, brand identity guidelines.
HOME DEPOT PAINT AISLE RESTAGE
Consultation and Concept Development Work
Competitive research, positioning strategy for pro and consumer lines, private label brand restage and extension, packaging copy and concept work, aisle organization and signage
SOLUTIONEX HOUSEHOLD CHEMICALS
Rebranding and Brand Extension
Corporate rebranding, product brand redesign, product naming and visual identities, package design, on-shelf brand transition, trade support, website design
ATTICRAFT ATTIC STORAGE SYSTEM
Naming and visual identity, package design, point of purchase display design, instruction manual
PREE. THE PAINTERS PREP.
Brand name and visual identity, package design