Food & Beverage
420 SOFT BREW
Brand and Category Creation and Introduction
Category Name, Flavor Names, Logotype, Packaging, Trade Web Site, Introductory Consumer Campaign, Promotional Materials
Consumer research, brand name, logotype, package design, POP display design
Brand Identity for Costco
Brand platform and visual identity, package design.
Gluten Free Brand Creation and Introduction
Category research, brand name, logotype, package design, package copy, product photography, Website. Introductory campaign including mommy blog tour, sampling kits, and social media campaign.
Private Label Brand Creation
Competitive research, private brand portfolio analysis, brand strategy, brand name, visual identity architecture, package design, product photography
NINO SALVAGGIO INTERNATIONAL MARKETPLACE
Private Label Fresh Brand
Brand strategy, Label Design
Category research, naming, logotype, package design, product photography, package copy, Web site, trade show strategy and booth.
Brand Restage and Introductory Campaign
Category research, national consumer survey, brand positioning strategy, package design, package copy, product photography. Introductory campaign including sampling kits. mommy blog tour, national contest and sweepstakes promotion, social media campaign, digital advertising.
Brand Creation and Introduction
Category and consumer research, positioning strategy, brand and flavor names, logotype, cartoon characters, packaging, package copy, Web site (including online games and child activities). Introductory campaign including trade sampling kit, mommy blog tour, Facebook sampling program.
NORTHERN SMOKE BBQ SAUCE
Private Label BBQ Brand
Naming brand and flavors, logotype, label design.