Forest

House & Home

House & Home

OSTER

Licensed Brand Extension

SERVICES:

Brand strategy, sub-brand creation, packaging, trade collateral

Goldforest got the call to extend this iconic kitchen electrics brand into cookware, cutlery, dinnerware and flatware. We answered with a series of sub brands, each of which meshed with overarching brand identity guidelines while establishing shelf cred in new categories.

SUNBEAM

Licensed Brand Extension

SERVICES:

Brand strategy, lifestyle-base sub brand segmentation, multilingual packaging, structural package innovation, trade collateral

The monolithic brand identity used by this powerhouse small electrics brand proved overly restrictive in the highly segmented categories into which we were tasked with brand extension. We developed good-better-best sub brands designed to follow young households into maturity, as well as a series of college and first-time homemaker brands featuring lifestyle design and imagery.

CRAYOLA

Licensed Brand Extension

SERVICES:

Category research, product ideation, sub brand development, package design, trade presentation materials

Baking and gardening were natural brand extensions for America’s best known creative play brand. Our Cook ‘n Color sub brand features recipe posters for coloring  in as kids move through the baking process. Bake ‘n Build sets allow children to create tasty versions of popular playthings. And for gardening, Color ‘n Grow “Activity Sets” include items designed to be personalized as a way to make gardening fun.

TIDY APHRODITE

The Goddess of Clean

SERVICES:

Brand name and visual identity, slogan, package design

Playful, colorful and ultimately very practical, Tidy Aphrodite makes everyday cleaning tasks just a little more fun! Using the famous statue as our model for each product gave us an engaging platform for this line of dusters, gloves, aprons and stick goods.

OGGETTI

Brand Communications

SERVICES:

Brand portfolio management, retail and trade communications, website design, direct mail and print advertising, annual catalog design.

High end, hand made home décor, sold nationally through trade channels as well as in a company-owned showroom called a premium look and feel. Using a wide range of media, we developed consistent messaging themes that differentiated categories ranging from glass artwork to lighting fixtures, furniture and objets d’art.

ECLIPSE CANDLES

Brand Development

SERVICES:

Brand and product naming, visual identity, product ideation, package design

MESS MASTER

Brand Development

SERVICES:

Category research, brand positioning strategy, brand name and visual identity, package design

BEST HOME

Brand Development

SERVICES:

Package design

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