How do you sell golden raisins that have been transformed into a healthy snack food that rivals candy in taste sensation? Goldforest recommended a “demanded by kids, approved by mom,” positioning, built around the notions of FUN, friendly and responsible. We coined the Raisels brand name to differentiate from raisins while making the obvious and relevant comparison. Our sampling campaign netted 40,000 Facebook likes over two days. Our wholesale campaign helped Raisels achieve national distribution within the first six months after introduction.
Services: Category and consumer research | Positioning strategy | Brand and flavor names | Logotype | Cartoon characters | Packaging | Package copy | Web site (including online games and child activities) | Introductory campaign including, Trade Sampling kit, Mommy blog tour and Facebook sampling program.