420 Soft Brew

Our competitive research revealed no truly logical place on the shelf for this brewed, never alcoholic, fruit-derived beverage. We recommended a new category, the “Soft Brew,” to give it context, indicating a traditionally alcoholic beverage, beer, gone “soft.” This name is now used by a number of market entrants. The 420 brand graphics, flavor names, and color palette all provide a sense of fun, relaxation and discovery.
Services: Category name | Flavor names | Logotype | Packaging | Trade Web Site | Introductory Consumer Campaign | Promotional Materials

 

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