Fresh Painting “Get Sets” for Women

The majority of purchases in DIY paint sections are made by women, yet the tools remain masculine in product form and packaging. Our collection of ergonomic and colorful painting sets addresses common tasks with a personality that attracts the Do-It-Herself customer and addresses the specific projects she undertakes.
Services: Category research | Positioning strategy | Brand name | Visual identity | Package design | Trade presentation materials

 

Related Portfolios