Four Steps to Food & Beverage Brand Development
Brand building in the competitive food & beverage sector has never been more challenging. Here are four steps every marketer should take,
Four Key Elements of B2B Marketing
I’ve performed dozens of B2B efforts – campaigns, brand consulting, corporate identity – you name it. Now I’d like to share four
The Black & White of Artisanal Brand Identity
It's curious that two of the most powerful colors are also the most basic. They were out in force at the Fancy
Copycat Branding: The American Precedent
A while back, Nigel Hollis, Chief Global Analyst at Millward Brown, published an interesting post on brand copycatting in China. (Copycat manufacturers
A Corollary to McLuhan: The Medium Is Not Necessarily the Brand
Gourmet may survive the death of its original medium, the magazine. Polaroid, on the other hand, is inseparable from the form that
The Power of Visual Branding
There are many forms of branding, but the most powerful is generally considered to be visual. People respond to visual cues more
Brands Are For Real, Even When They’re Not
In an eye opening lawsuit filed Tuesday by online entrepreneur Kevin Alderman against Linden Lab, operators of the virtual reality website Second
The Rising Tide of Premium Brand Extensions
I read about P&G’s introduction of Tide Basic with surprise and disappointment. To me it’s a tactical move that will increase short
Sears Tower, Harley Davidson and Ft Lauderdale’s River House Restaurant
Three disparate articles from the business section of the Miami Herald caught my attention today. Not for their actual content, but for the statement
First Gen Hispanics Less Interested in Private Label?
Supermarket News reports in its June 22 issue that Hispanics in Spanish-dominant households are less likely to buy private label products than
Private Label Misstep for Publix Brand
I am a big fan of Publix supermarket’s store name private label brand. Ever since I first saw it some five years
Advertising Ignores Boomers, For Good Reason?
A duo of independently written articles seemed to pose and then suggest an answer to a question that's been on a lot
Teens and Eco Branding
MediaPost reported in its Engage: Teens newsletter today that while teens show a genuine interest in the environment, “when it comes to
Want to Know What Your Brand Stands For?
Noah Brier, author of a very interesting and diverse blog, has created a very cool visualization tool at brandtags.net. If you're into