Affyx Adhesives

Corporate Identity

Comprising a significant portion of sales for a national manufacturer of construction adhesives, this division sells white-labeled product to other industrial adhesives brands.  It needed the unique identity we created to confront customer objections based on channel conflict. We developed the AFFYX name and logotype, created the website, and built other key materials needed for launch.

Services: Competitive category research | Corporate identity | Logotype design | Website design | Collateral materials