Apple Rumble

This all-natural recipe for crunchy spheroids of apples and added fruit flavors, originally known as “Popples,” lacked brand meaning and “Reason to Buy.” Our qualitative tasting research across a wide spectrum of ages and lifestyles told us consistently that the unique and most enjoyable feature of this product is its loud crunch and mouth feel. The resulting identity, including brand name and design elements, aptly recognizes that crunch.

Services: Consumer Research | Brand Name | Logotype | Package Design | POP Display Design


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