Northern Smoke

The name Northern Smoke provides a romantic reference to place of origin for this Michigan-based private brand. (The initials also reference the retailer’s name: Nino Salvaggio’s.) The rustic, simple label design displays prominently on a crowded shelf and conveys bold, honest flavors built on simple, bespoke store recipes.

Services: Naming (Brand & Flavors), Logotype & Label Design.


Related Portfolios