This superior product, popular at Whole Foods and other fresh and natural markets, needed an alternate identity for use at Costco. We worked with the brand’s heritage of backwoods smoking and the absence of artificial ingredients or preservatives. Research showed the potential benefits of a story based upon place-of-origin in seafood branding. Our package tells the tale of a fly-fishing experience on the Ducktrap River, giving this product a fresh-caught and very personal feel.

Services: Brand Platform and Visual Identity | Package Design

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