First Impressions International

Architectural Hardware

A high-end manufacturer of door handles and pulls for architects and interior designers, First Impressions hired Goldforest to upgrade their visual identity and improve trade communications. Based on significant competitive and channel research, the agency designed a new and more meaningful logotype, a website with e-commerce functionality, product catalogs, spec sheets and other collateral materials with the goal of creating a greater emotional connection with the target audience. Brand awareness and equity, as well as sales, improved dramatically in year one and the company’s overall profitability continues to grow.

Services: Research | Brand Strategy | Visual Identity | Website Design | Collateral Materials


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