Crayola

Baking and gardening were natural brand extensions for America’s best known creative play brand. Our Cook ‘n Color sub brand features recipe posters for coloring in as kids move through the baking process. Bake ‘n Build sets allow children to create tasty versions of popular playthings. And for gardening, Color ‘n Grow “Activity Sets” include items designed to be personalized as a way to make gardening fun.

Services: Category research | Product ideation | Sub brand development | Package design | Trade presentation materials