Gratify

Seeking entry to the burgeoning gluten-free retail sector, our client, a Nestlé subsidiary, engaged Goldforest to create a brand identity for this line of pretzels and other snacks. The name Gratify followed from insights we developed on consumer perceptions of gluten free taste and product satisfaction within the category. The upscale look supported a premium product formulation; its rich blue hue is consistent with notions of trust and quality.

Services: Category research | Brand name | Logotype, | Package design, | Package copy, | Product photography, Website | Introductory campaign including Mommy blog tour, Sampling kits, and Social media campaign.