Meal Solutions To Go
As non-traditional retailers find traction in the grocery sector (mass discounters, small format banners, online competitors, meal kits and more), traditional banners must exploit all available competitive advantages. Among them are ready or near-ready-to-serve meal solutions. Under the Nino’s Marketplace brand we combined a number of products made on-premises and packaged to heat and serve. We developed the slogan “Good to Go” in support of the concept, and used a brand badge that can be easily updated to bring new products online quickly.