Entering the highly competitive rice- and pasta-based side dish market in the US, Osem USA, a Nestl√© subsidiary, asked Goldforest to build a consumer platform and create the new brand. Our research led to a dynamic design with visual depth-of-field, a target-like dominant element, ownable color schemes and eye-catching violators. The resulting packaging was a strong attention getter at 20 feet, and provided excellent variety differentiation at arm’s length. Our trade show booth actually incorporated a shelf set with competitive brands to demonstrate the strength of the design system.

Services: Category Research | Naming | Logotype | Package Design | Product Photography | Package Copy | Web Site | Trade Show Strategy and Booth.

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