Rebranding and Brand Extension
We helped this legacy brand with a strong local following in the marine industry expand into a multi-regional success story. The rebranding was based on a bolder and more informative visual impact, descriptive images and improved consumer use information. We unified diverse products under one overarching identity, named new products and brought them into the line, and supported the manufacturer with digital and print communications. The line was sold profitably to a competing national brand.
Services:Corporate rebranding | Product brand redesign | Product naming and visual identities | Package design | On-shelf brand transition | Trade support | Website design