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A Corollary to McLuhan: The Medium Is Not Necessarily the Brand

Gourmet may survive the death of its original medium, the

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The Power of Visual Branding

There are many forms of branding, but the most powerful

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Brands Are For Real, Even When They’re Not

In an eye opening lawsuit filed Tuesday by online entrepreneur

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The Rising Tide of Premium Brand Extensions

I read about P&G’s introduction of Tide Basic with surprise

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Sears Tower, Harley Davidson and Ft Lauderdale’s River House Restaurant

Three disparate articles from the business section of the Miami Herald caught

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First Gen Hispanics Less Interested in Private Label?

Supermarket News reports in its June 22 issue that Hispanics

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Private Label Misstep for Publix Brand

I am a big fan of Publix supermarket’s store name

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Advertising Ignores Boomers, For Good Reason?

A duo of independently written articles seemed to pose and

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Teens and Eco Branding

MediaPost reported in its Engage: Teens newsletter today that while

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Want to Know What Your Brand Stands For?

Noah Brier, author of a very interesting and diverse blog,

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Recent Posts

  • Four Steps to Food & Beverage Brand Development November 14, 2022
  • Four Key Elements of B2B Marketing August 26, 2022
  • The Black & White of Artisanal Brand Identity August 8, 2017

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  • Copycat Branding: The American Precedent
  • A Corollary to McLuhan: The Medium Is Not Necessarily the Brand

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